Time has confirmed that Salon Exceptional Watches ranks among the most important watchmaking events in Central Europe. Following last year’s edition – which was, without question, the most successful and best-attended in the exhibition’s history – the event is now preparing to surpass its own achievements. Enthusiasts of fine watchmaking will once again gather at Prague’s iconic Žofín Palace on Friday and Saturday, November 6–7, 2026. Mark your calendars.
The twelfth edition of SEW has set the bar exceptionally high. During last year’s exhibition, the romantic riverside venue of Žofín Palace welcomed more than 4,200 visitors, a figure that will be challenging to exceed.
At the same time, this success further cemented SEW’s position as a respected and unique exhibition, one that has long outgrown its role as a meeting place solely for Czech collectors and industry professionals. Its reputation now extends far beyond the borders of the Czech Republic, and the 2026 edition is already confirmed to introduce several significant innovations.
“We are expanding our international marketing campaign with a stronger focus on neighbouring European markets, increasing communication around direct sales opportunities during the exhibition, and further enhancing the visitor programme. Our goal is to create an even more attractive environment for both brands and their customers while elevating the entire project to a new level,” says Jan Pokorný, director of Salon Exceptional Watches.
For its twelfth edition, Salon Exceptional Watches – a sales exhibition where visitors can not only admire exceptional timepieces but also purchase them – is preparing a special surprise alongside legendary brands from Switzerland, Germany, France and Japan. According to the organisers, however, we will have to wait a little longer before its official unveiling.
The exhibition is also expected to welcome independent watchmakers from the AHCI, a number of exciting microbrands, as well as internationally recognised manufacturers including the cult German brand Sinn, represented by Chronoshop, Maurice Lacroix, Fortis, Edox, the rapidly growing Czapek Genève, and aviation-inspired Bell & Ross. Additional exhibitors will be announced in the coming months.
Every edition of Salon Exceptional Watches is the result of collaboration between people who share the same passion for horology. Consequently, visitors can once again look forward to an extensive accompanying programme featuring interviews, lectures, live demonstrations of watchmaking and engraving techniques, and opportunities to meet some of the industry’s most respected personalities.
The twelfth edition has all the ingredients necessary to become another milestone in the history of the exhibition and an unforgettable experience for visitors and exhibitors alike.
On November 6–7, 2026, the halls of Prague’s Žofín Palace will once again resonate with the subtle ticking of mechanical movements. Join us.
